job role
The SEO Specialist is instrumental in driving organic search visibility and improving website
performance through the development and execution of effective SEO strategies. They are responsible
for leading strategy development, analysing performance metrics, staying abreast of industry trends,
and adapting strategies to achieve business objectives
skills & responsibilities
- Lead the creation and execution of comprehensive SEO strategies to enhance organic search visibility and achieve business objectives.
- Collaborate with cross-functional teams to align SEO efforts with broader marketing initiatives.
- Oversee the monitoring, analysis, and reporting of SEO performance metrics, including keyword rankings, organic traffic, and conversion rates
- Generate regular reports and insights to inform stakeholders and drive strategic decisions.
- Conduct keyword research and optimization to ensure website content is relevant and optimized for search engines
- Develop content strategies to address user intent and improve search visibility.
- Optimize website structure, navigation, and internal linking to improve crawlability and indexing
- Collaborate with web developers to implement technical SEO best practices, such as schema markup and page speed optimization.
- Develop and execute link building strategies to improve domain authority and increase inbound links
- Monitor backlink profiles and disavow toxic or spammy links to maintain a healthy link profile.
- Stay informed on the latest SEO trends, tools, and algorithm updates.
- Adapt strategies as necessary to maintain competitive search rankings and capitalize on emerging opportunities.
Qualifications
- Minimum of 1 year of experience in SEO
- Experience in managing E-commerce SEO.
- Ability to develop and execute comprehensive SEO strategies based on data-driven insights and industry best practices
- Strong analytical skills to interpret data, identify trends, and make informed decisions.
- Familiarity with SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs and SEO platforms
- Capacity to stay updated with the latest SEO trends, algorithm changes, and digital marketing technologies.
- Attractive salary and Free accommodation.